New Content Network Feature: Keywords + Placements

We've made a change to Ad Words: offering keywords and placements in the same campaign. This advanced content network option is now available in your account.

Here's a brief explanation of the new feature.

Instead of creating separate campaigns for keywords and placements, you can now include both in any campaign. All ad groups now have tabs for both keywords and placements, and the two can work together to target your ads on the content network.

Keyword-Targeted Placement-Targeted Online

Here's an example: You might target the keyword roses and the placement *www.example.com*. You can let the keyword roses display your ad across the content network, and use placements to raise your bid whenever roses trigger your ad on www.example.com. Or you can choose to have your ad appear only on www.example.com, and only when its content is a match for roses.

Pick Keywords Pick Placements We find pages that meet both criteria

Placements are still entirely optional. They affect your ads on the content network only. You can do nothing and your existing campaigns will continue running just as they have. But these new options can give you better control of ad placement and pricing on the content network.