There are a ton of keyword tools out there both free and paid. But, some of the best and most innovative tools these days are coming from MSN. Yes, I said MSN not Google. Their Adcenter Labs site is really putting out some cool gadgets lately that I am using a lot.
Here’s some examples:
Demographics predictor You type in a keyword, and it shows you the predicted demographics of who might be searching for this term. That is really important information for targeting you campaigns and ads, as well as good data to use for Google content network targeting;)
Keyword Mutation Detection This is a great misspelling and typo tool.
Keyword Group Detection This tool finds groups of keywords related to your original keyword. Great data.
Ad Text Writer Type in a URL and this tool will write text ads based on the content of the site. Doesn’t always work great, but fun to play around with.
Entity Association Graph This one is really cool. Type in a keyword and the tool show other entries that co-occur within the same user session. You can adjust your hop levels and edge strength with sliders. This kind of info is gold for search marketers.
These are just a few of the many tools MSN has. If you really want to dive into your niche and learn everything about it, these free tools are a great place to start. Remember, to dominate your niche, you have to know everything there is to know about it. Research is the key.
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