Google XML Data Feed Optimization Tips

XML Data Feed Optimization Tips

· Add products to the appropriate category

· Always include searchable keywords in product description.

· Make use of custom/optional fields for better visibility on CSEs(utilize it for additional product attributes)

· Add relevant keywords to the product title and description.

· Make sure that you have provided active & correct link of product landing page.

· Monitor competitors prices frequently & strategically decide the sale price. Conduct Price Analytics

· Provide attractive offers like Free Shipping, Discount sale, Clearance sale, coupon & rebates etc...

· Understand Data feed requirements of each CSE while creating, optimizing & submitting the product data feed to them.

· Drop down non-Performing products

· Remove out of stock products

· Conduct FDSI (Features, Description, Specifications, Images) comparison analysis with yours and other merchants in the shopping engine

· Give correct product image

· Conduct A/B testing and track which ad works best for you. Click here for A/B testing basics

· Figure out ROI from each comparison engine and turn off if any specific engine is not performing well.

· Review and submit shopping feed frequently.

· If there is high a CTR (Click through rate) from CSE with no returns/sales there might the following possible problems related to your feeds and/or landing page.



Wrong Placement of Product in the shopping engine will also yield tons of irrelevant clicks...

· A Shopper might come to the retailer site with an intention to learn about the product.

· A slight difference in the title and description will discourage users to buy products.

· Links do not take users to the correct landing page.

· Unreliable Merchant - (Look and Feel is not good, Not a secure website, Bad information structuring, invisible or wrong placement of shopping cart, etc)

· Product specification mismatch

· Price mismatch

· Shipping information mismatch

· Long checkout process